Understanding the C.U.R.V.E. Model

Vice President and Managing Director of Greater China
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Introduction

Introduce the C.U.R.V.E. Model as Nuon Medical’s proprietary framework for guiding product development. Highlight its focus on Customer Understanding, Reverse-Engineering, Value Enhancement, and the structured approach it provides for innovation.
Diagram of the C.U.R.V.E Model illustrating four interconnected elements: Customer Understanding, Reverse Engineering, Value Enhancement through Design & Development, and End-User Satisfaction.
Customer Understanding (C.U)
Start by understanding the end user’s needs and preferences. For a cosmetic product, identify the primary use, desired results (instant or long-term), and any specific concerns or preferences.
Value Enhancement through Design & Development (V)
Explore which technologies can enhance the product’s effectiveness. Consider technology options, for cosmetic enhancement, speed of absorption, ease of use, or comfort to enhance features and stimulate better results.Collaborate with the customer’s team to design a product that incorporates logical technologies for the cosmetic, while also focusing on user experience. Ensure the design is intuitive, aesthetically pleasing, and functional.
Reverse Engineering (R)
Analyze the product’s composition and ingredients. Determine what the product is made of and how it currently achieves its results.
End-User Satisfaction (E)
Finalize the product with regulatory compliance and user testing to ensure it meets all standards and delivers on its promises. The goal is to end with a product that delights and justifies the end users and expectations effectively.

How It Works

Provide a step-by-step explanation of how the C.U.R.V.E. Model is applied, from initial client consultation to final product launch. Include a flowchart or visual to make the process easy to understand.
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Top Selection

We meticulously select high-potential products from our partners’ portfolios, targeting those that align with market trends and Nuon’s technological capabilities.

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Consumer Insights

Deep dives into customer feedback inform our design strategies, ensuring we’re addressing real-world needs and enhancing user experiences.

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Technological Integration

From phototherapy to microcurrents, we explore a spectrum of technologies, carefully selecting those that will elevate each product’s unique properties.

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Design Evolution

Our industrial designers craft concepts that not only look and feel luxurious but also embed advanced functionality seamlessly.

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Compliance & Claims

Compliance & Claims We navigate the complex terrain of regulatory compliance, leveraging our expertise to substantiate claims that resonate with both consumers and regulatory bodies.

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Market Ready

The transition from concept to shelf is a nuanced journey—we ensure that every product is ready to meet the high expectations of the cosmetic market.

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Real-World Success with Nuon Medical

Briefly explain the importance of case studies in showcasing how Nuon Medical partners with clients to bring their ideas to life.
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Manufacturing Process & Shipping

Phase 1: First introduction to Nuon Medical
Tradeshow/ (cold) Lead generation 
Company introduction
  • C.U.R.V.E model
  • Compliance Process
  • Cosmetics Enhancing Tech
  • Applicators introduction to stimulate ideas
Phase 3: Pitch the product V0.1 created with C.U.R.V.E
Presentation of v0.1 draft products
C.U.R.V.E model
Per Product Presentation + Renders:
  • 3 possible improvement
  • 3 unique selling points
  • Goal/focus/viscosity challenges
  • Compliance
  • Specific design + Material
  • Nuon Technology solution inside
Phase 5: Golden Sample stage
Golden Sample stage
  • Confirmation of golden samples
  • Order confirmation
  • Compliance actioned
  • Invoice Approva
Phase 2: Onboarding questions
Tradeshow/ (cold) Lead generation 
1: Identify CURVE products
2: Identify consumer preferences
3: Identify enhancement possibilities
4: Identify goal/focus/viscosity of cosmetics
5: Identify solution or user experience
6: Identify 3 unique selling points
7: Identify 3 possible improvement
8: Identify positioning of the products
9: Determine what Nuon’s tech is needed
10: Specific design/material/tech needed
11: Example design/material if possible
12: Cosmetic container dimensions
13: Specific Compliance Process needed
Phase 4: Pitch the product update proposal v1.0
Development stage
  • Cosmetic sample request (tube or other)
  • Sample creation
  • Sample creation
  •  Indication pricing
Phase 6: Production stage
Production stage
  • Golden sample production 
  • ETD

CURVE onboarding document

Comprehensive CURVE Onboarding Questionnaire 

Identify CURVE Products 
Identify Consumer Preferences 
Identify Enhancement Possibilities 
Identify Goal/Focus/Viscosity of Cosmetics 
Identify Solution or User Experience 
Identify 3 Unique Selling Points (USPs) 
Identify 3 Possible Improvements (PIs) 
Identify Positioning of the Products
Determine What Nuon's Tech is Needed
Specific Design/Material Needed 
Example Design/Material if Possible
Cosmetic Container Dimensions 
Specific Compliance Process Needed 
Product-specific Regulatory Compliance 
Product Packaging and Presentation 
Feedback and Iteration 
Final Production and Quality Assurance 
Marketing and Launch Strategy 
Post-launch Support and Feedback 
1. What are the primary goals for these cosmetics? (e.g., anti-aging, hydration, acne treatment)
2. What is the focus for product efficacy? (e.g., frequency of use, expected results)
3. What is the viscosity of the formula? (e.g., gel, cream, serum)
4. What is the base formula? (e.g., acid-based, water-based)
5. Are there any specific ingredients that must be included or avoided?
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Identify CURVE Products 
1. What are the primary goals for these cosmetics? (e.g., anti-aging, hydration, acne treatment)
2. What is the focus for product efficacy? (e.g., frequency of use, expected results)
3. What is the viscosity of the formula? (e.g., gel, cream, serum)
4. What is the base formula? (e.g., acid-based, water-based)
5. Are there any specific ingredients that must be included or avoided?
Identify Consumer Preferences 
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Identify Enhancement Possibilities 
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Identify Goal/Focus/Viscosity of Cosmetics 
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Identify Solution or User Experience 
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Identify 3 Unique Selling Points (USPs) 
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Identify 3 Possible Improvements (PIs)
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Identify Positioning of the Products
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Determine What Nuon's Tech is Needed
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Specific Design/Material Needed
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Example Design/Material if Possible
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Cosmetic Container Dimensions
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Specific Compliance Process Needed
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Product-specific Regulatory Compliance
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Product Packaging and Presentation
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Prototype Development and Testing
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Feedback and Iteration
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Final Production and Quality Assurance
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Marketing and Launch Strategy
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Post-launch Support and Feedback
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.

Additional Detailed Questions 

Initial Client Engagement 
Project Kickoff 
Design and Development Phase 
Technical Specifications 
Manufacturing and Production 
Quality Control 
Logistics and Distribution 
Customer Service and Support 
Financial and Legal Considerations 
Final Review and Sign-off 
Continuous Improvement 
Customer Relationship Management 
1. What are the core functionalities you expect from the product?  
2. Are there any specific user interface (UI) or user experience (UX) design preferences?
3. Do you have any existing design assets or brand guidelines we should follow? 
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Initial Client Engagement 
1. What are the core functionalities you expect from the product?  
2. Are there any specific user interface (UI) or user experience (UX) design preferences?
3. Do you have any existing design assets or brand guidelines we should follow? 
Project Kickoff 
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Design and Development Phase 
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Technical Specifications 
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Manufacturing and Production 
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Quality Control
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Logistics and Distribution
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Customer Service and Support
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Financial and Legal Considerations
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Final Review and Sign-off
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Continuous Improvement
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.
Customer Relationship Management
Yes, all our products are FDA-cleared and undergo rigorous regulatory checks. We base all our technology on clinical trials to ensure they meet and exceed industry standards. We prioritize safety and efficacy in all our innovations.

Our Expertise in Cosmetic Applicators

Spatula Market and Scrapers

Discuss the development of spatulas and scrapers, focusing on the materials, ergonomic designs, and their applications in cosmetics. Highlight Nuon’s expertise in creating hygienic and user-friendly tools.
Radiant woman with flawless skin receiving phototherapy treatment under sunlit rays.

Employee Stories

Hear from our team members about their experiences at Nuon

“I have found it a joy to work with Beech. They work in collaboration with you, and have that rare combination of professionalism and fun. I commend Beech very highly.”
Anastasiia Solonynka
Lead Product Designer
Portrait of a thoughtful individual with natural hair, symbolizing human health, wellness, and natural beauty—Nuon Medical's commitment to holistic therapeutic solutions.

Employee Stories

Hear from our team members about their experiences at Nuon

“I have found it a joy to work with Beech. They work in collaboration with you, and have that rare combination of professionalism and fun. I commend Beech very highly.”
Anastasiia Solonynka
Lead Product Designer
Portrait of a thoughtful individual with natural hair, symbolizing human health, wellness, and natural beauty—Nuon Medical's commitment to holistic therapeutic solutions.

Employee Stories

Hear from our team members about their experiences at Nuon

“I have found it a joy to work with Beech. They work in collaboration with you, and have that rare combination of professionalism and fun. I commend Beech very highly.”
Anastasiia Solonynka
Lead Product Designer
Portrait of a thoughtful individual with natural hair, symbolizing human health, wellness, and natural beauty—Nuon Medical's commitment to holistic therapeutic solutions.

Employee Stories

Hear from our team members about their experiences at Nuon

“I have found it a joy to work with Beech. They work in collaboration with you, and have that rare combination of professionalism and fun. I commend Beech very highly.”
Anastasiia Solonynka
Lead Product Designer
Portrait of a thoughtful individual with natural hair, symbolizing human health, wellness, and natural beauty—Nuon Medical's commitment to holistic therapeutic solutions.

Employee Stories

Hear from our team members about their experiences at Nuon

“I have found it a joy to work with Beech. They work in collaboration with you, and have that rare combination of professionalism and fun. I commend Beech very highly.”
Anastasiia Solonynka
Lead Product Designer
Portrait of a thoughtful individual with natural hair, symbolizing human health, wellness, and natural beauty—Nuon Medical's commitment to holistic therapeutic solutions.

Let’s Innovate Together

Briefly invite potential clients to reach out and discuss their project ideas.

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