Understanding the C.U.R.V.E. Model

A streamlined working method dedicated to bring success

Introduction

Introduce the C.U.R.V.E. Model as Nuon Medical’s proprietary framework for guiding product development. Highlight its focus on Customer Understanding, Reverse-Engineering, Value Enhancement, and the structured approach it provides for innovation.
Diagram of the C.U.R.V.E Model illustrating four interconnected elements: Customer Understanding, Reverse Engineering, Value Enhancement through Design & Development, and End-User Satisfaction.
Customer Understanding (CU)
Start by understanding the end user’s needs and preferences. For a cosmetic product, identify the primary use, desired results (instant or long-term), and any specific concerns or preferences.
Value Enhancement through Design & Development (V)
Explore which technologies can enhance the product’s effectiveness. Consider technology options, for cosmetic enhancement, speed of absorption, ease of use, or comfort to enhance features and stimulate better results.Collaborate with the customer’s team to design a product that incorporates logical technologies for the cosmetic, while also focusing on user experience. Ensure the design is intuitive, aesthetically pleasing, and functional.
Reverse Engineering (R)
Analyze the product’s composition and ingredients. Determine what the product is made of and how it currently achieves its results.
End-User Satisfaction (E)
Finalize the product with regulatory compliance and user testing to ensure it meets all standards and delivers on its promises. The goal is to end with a product that delights and justifies the end users and expectations effectively.

How It Works

A step-by-step explanation of how the C.U.R.V.E. Model is applied, from initial client consultation to final product launch. Include a flowchart or visual to make the process easy to understand.
Orange number 1 enclosed in a circular outline

Top Selection

We meticulously select high-potential products from our partners’ portfolios, targeting those that align with market trends and Nuon’s technological capabilities.

left arrow with circle
right arrow with circle
1
2
3
4
5
6

Our Expertise in Cosmetic Applicators

Spatula Market and Scrapers

Discuss the development of spatulas and scrapers, focusing on the materials, ergonomic designs, and their applications in cosmetics. Highlight Nuon Medical’s expertise in creating hygienic and user-friendly tools.
Radiant woman with flawless skin receiving phototherapy treatment under sunlit rays.

Manufacturing Process & Shipping

Phase 1: First introduction to Nuon Medical
Tradeshow/ (cold) Lead generation 
Company introduction
  • C.U.R.V.E model
  • Compliance Process
  • Cosmetics Enhancing Tech
  • Applicators introduction to stimulate ideas
Phase 2: Onboarding questions
Tradeshow/ (cold) Lead generation 
1: Identify CURVE products
2: Identify consumer preferences
3: Identify enhancement possibilities
4: Identify goal/focus/viscosity of cosmetics
5: Identify solution or user experience
6: Identify 3 unique selling points
7: Identify 3 possible improvement
8: Identify positioning of the products
9: Determine what Nuon’s tech is needed
10: Specific design/material/tech needed
11: Example design/material if possible
12: Cosmetic container dimensions
13: Specific Compliance Process needed
Phase 3: Pitch the product V0.1 created with C.U.R.V.E
Presentation of v0.1 draft products
C.U.R.V.E model
Per Product Presentation + Renders:
  • 3 possible improvement
  • 3 unique selling points
  • Goal/focus/viscosity challenges
  • Compliance
  • Specific design + Material
  • Nuon Technology solution inside
Phase 4: Pitch the product update proposal v1.0
Development stage
  • Cosmetic sample request (tube or other)
  • Sample creation
  • Sample creation
  •  Indication pricing
Phase 5: Golden Sample stage
Golden Sample stage
  • Confirmation of golden samples
  • Order confirmation
  • Compliance actioned
  • Invoice Approva
Phase 6: Production stage
Production stage
  • Golden sample production 
  • ETD

Manufacturing Process & Shipping

Phase 1: First introduction to Nuon Medical
Tradeshow/ (cold) Lead generation 
Company introduction
  • C.U.R.V.E model
  • Compliance Process
  • Cosmetics Enhancing Tech
  • Applicators introduction to stimulate ideas
Phase 2: Onboarding questions
Tradeshow/ (cold) Lead generation 
1: Identify CURVE products
2: Identify consumer preferences
3: Identify enhancement possibilities
4: Identify goal/focus/viscosity of cosmetics
5: Identify solution or user experience
6: Identify 3 unique selling points
7: Identify 3 possible improvement
8: Identify positioning of the products
9: Determine what Nuon’s tech is needed
10: Specific design/material/tech needed
11: Example design/material if possible
12: Cosmetic container dimensions
13: Specific Compliance Process needed
Phase 3: Pitch the product V0.1 created with C.U.R.V.E
Presentation of v0.1 draft products
C.U.R.V.E model
Per Product Presentation + Renders:
  • 3 possible improvement
  • 3 unique selling points
  • Goal/focus/viscosity challenges
  • Compliance
  • Specific design + Material
  • Nuon Technology solution inside
Phase 4: Pitch the product update proposal v1.0
Development stage
  • Cosmetic sample request (tube or other)
  • Sample creation
  • Sample creation
  •  Indication pricing
Phase 5: Golden Sample stage
Golden Sample stage
  • Confirmation of golden samples
  • Order confirmation
  • Compliance actioned
  • Invoice Approva
Phase 6: Production stage
Production stage
  • Golden sample production 
  • ETD

Let’s Innovate Together

Reach out and discuss your project ideas.

Your information and contact
Additional details
*You are choosing 1 product(s).
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.